Louis Vuitton is a name associated with luxury handbags, elegance and knock-offs on Canal Street. The LV is ubiquitous. Not in my house, however. In general, I’m not a brand name loyalist—especially when it comes to luxury.
A month or so ago when I saw the first advertisement for Volez, Voguez, Voyager (rough translation: Fly, Sail, Travel), I was intrigued. First to test out if I could translate the words into English, second because it was a Louis Vuitton ad. See, way down at the bottom, it says the name.
As I wandered the streets of New York, I started to see the ads more and more frequently. What LV did with a generous advertising budget is extremely impressive. The 100th time I saw the ad, I was determined to go. I confess, I was a little thrown off by the address—86 Trinity Place (aka the American Stock Exchange) in the Financial District, a place I don’t often find myself—so it took a bit longer to get there. (As a side note, Alexander Hamilton is buried right around the corner in Trinity Church graveyard, if you want to say hello.)
I have one word to say about my experience: BRILLIANT!! It is a travel through time and travel. One could almost call it Planes, Trains and Automobiles, but true to it’s title the Planes and Trains were the strongest element. And there is something for everyone, including the starry eyed: Elizabeth Taylor’s travel kit is there!
This exhibit is truly on par with a world class museum exhibit and it is quite extensive. Yes, it ends with a modest, though non-aggressive shop, but I wanted to spend my money on LV product by this point.
Louis Vuitton is on the vanguard of the new immersive, multimedia shopping and branding experience, which must be embraced by brick and mortar retail if it is to survive. All hail the Chief. Run, don’t walk, to see Volez, Voguez, Voyager. But you better hurry! The exhibit closes January 7, 2018. Click here to learn more.